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Home » Keywords » email

Items Tagged with 'email'

ARTICLES

Email Marketing: What is Working for You?

June 2, 2015

Ask these 8 questions of your email marketing campaign, to help shed more light on where the magic in your success may lie.

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When Email Marketing Doesn’t Work: 4 Tips For Getting it Right

April 8, 2015

Are you an unbeliever? In email marketing, that is . . .

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BtoB Humor: 5 Ways to Make It Work

September 9, 2014

How many senior editors does it take to change a lightbulb?

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Why You Should Think of Your Website as a Publishing Ecosystem

February 14, 2014
Lou Bahin

Yes, this column is about online publishing best practices.  But a term you perhaps haven't heard since high school biology - ecosystem - is relevant, even critical to your success. 


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Five Advantages of Integrating with Your Email Service Provider

September 30, 2013
Danielle Lattuga

Integration with an email service provider can help publishers get more value from their data—and their content management system.  

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How Integrations Increase the Value of Audience Data

September 27, 2013
Danielle Lattuga

There is no doubt as to the value in audience data when it comes to helping publishers monetize content more effectively. Yet, it’s becoming increasingly clear that audience data provides the most value when it is integrated with a publisher’s content management system.  

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Why Email Marketing is Still Alive and Well

April 3, 2013
Danielle Lattuga

As a publisher, there is no question of the potential that social media holds for lead generation. But with any good marketing strategy, it’s important to find the balance between focusing on each single component of the plan and stepping back to look at the big picture. 

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