Revenue Per Reader is a valuable metric because it is an important piece of the puzzle that describes where your business is right now. BUT, that’s not the only reason it’s valuable.

There is no doubt as to the value in audience data when it comes to helping publishers monetize content more effectively. Yet, it’s becoming increasingly clear that audience data provides the most value when it is integrated with a publisher’s content management system.  

With the relaunch of its industry leading website, Gale Media set an ambitious goal to increase revenue from site content and services—building on impressive gains from its initial MDM.com launch.

Making money online using cloud content management can be a hard thing to wrap your mind around, but some of the old rules still apply. Most people find the volume of data . . .

One of the advantages of a CMS integrated with eCommerce is that virtually all content can be offered as a product or subscription for sale. Articles, Single Issues, Archives, Web-only Content, Buyers Guide Listings, Events...