There is no doubt as to the value in audience data when it comes to helping publishers monetize content more effectively. Yet, it’s becoming increasingly clear that audience data provides the most value when it is integrated with a publisher’s content management system.
One of the advantages of a CMS integrated with eCommerce is that virtually all content can be offered as a product or subscription for sale. Articles, Single Issues, Archives, Web-only Content, Buyers Guide Listings, Events...
We all know there are applications built to run and perform well on certain devices such as an iPhone or a Blackberry or an iPod. Now Tribune Media Services (yes - that Chicago Tribune) has launched two publications specifically for Amazon’s Kindle device. The first title, Opinionated, is a political publication while the second title focuses on pop culture.