By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life. That sounds all well and good, but where’s the proof?
It’s no secret that many publishers use performance incentives based on metrics also used to measure the success of their content strategy. If you use editorial incentives or are considering them, let's see which metrics are truly relevant and produce measurable results.
You want every part of your revenue strategy to fulfill it’s greatest potential. When we are talking strictly about paywalls, what works? By now, you know that paywalls are starting to gain traction and for some publishers, they play a key role in reclaiming revenue lost to the decline of traditional ad models. . .