As a BtoB publisher, you know that your website is the hub of your digital-first publishing strategy. As such, it requires diligent attention—and the kind of foresight that makes a site redesign last.
By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life. That sounds all well and good, but where’s the proof?
It’s no secret that many publishers use performance incentives based on metrics also used to measure the success of their content strategy. If you use editorial incentives or are considering them, let's see which metrics are truly relevant and produce measurable results.
The nature of responsive design will continue to evolve, but your content will always be at the heart of it. That’s why questions like this should be part of the conversation with your designer.
If you are at all skeptical as to the merit of the New York Times' new strategies for growth, it doesn’t hurt to look at how the digital strategies they’ve already implemented are working for them.
