As a BtoB publisher, it’s likely that you are no stranger to content marketing. But, do you ever wonder where you fit in? 

Are you an unbeliever? In email marketing, that is . . .

How are publishers using proprietary and 3^rd party data to build engagement and revenue? 

As a BtoB publisher, you know that your website is the hub of your digital-first publishing strategy. As such, it requires diligent attention—and the kind of foresight that makes a site redesign last.

By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life. That sounds all well and good, but where’s the proof?

How can BtoB Publishers put The New York Times' lessons in social media to work?

There’s been a lot of buzz about the leaked NYT digital innovation report. And there should be.  

 It’s no secret that many publishers use performance incentives based on metrics also used to measure the success of their content strategy.  If you use editorial incentives or are considering them, let's see which metrics are truly relevant and produce measurable results. 

The nature of responsive design will continue to evolve, but your content will always be at the heart of it. That’s why questions like this should be part of the conversation with your designer. 

If you are at all skeptical as to the merit of the New York Times' new strategies for growth, it doesn’t hurt to look at how the digital strategies they’ve already implemented are working for them.