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strategy

Home » Keywords » strategy

Items Tagged with 'strategy'

ARTICLES

Your Content Marketing Snapshot for 2015

April 28, 2015

As a BtoB publisher, it’s likely that you are no stranger to content marketing. But, do you ever wonder where you fit in? 

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When Email Marketing Doesn’t Work: 4 Tips For Getting it Right

April 8, 2015

Are you an unbeliever? In email marketing, that is . . .

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5 Ways Publishers are Using Deep Data

April 3, 2015

How are publishers using proprietary and 3rd party data to build engagement and revenue? 

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Redesigning Your BtoB Website? 10 Key Qualities to Guarantee Success

February 3, 2015

As a BtoB publisher, you know that your website is the hub of your digital-first publishing strategy. As such, it requires diligent attention—and the kind of foresight that makes a site redesign last.

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6 Tips to Make Events Work

January 7, 2015

By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life. That sounds all well and good, but where’s the proof?

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Two Steps to an Engaging Social Media Strategy

July 30, 2014

How can BtoB Publishers put The New York Times' lessons in social media to work?

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Thinking Digital: What the NY Times Innovation Report Tells Us

July 8, 2014

There’s been a lot of buzz about the leaked NYT digital innovation report. And there should be.  


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Publishing Incentives: Four Metrics that Count

May 9, 2014

 It’s no secret that many publishers use performance incentives based on metrics also used to measure the success of their content strategy.  If you use editorial incentives or are considering them, let's see which metrics are truly relevant and produce measurable results. 

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What Publishers Should Ask About Responsive Design

April 14, 2014

The nature of responsive design will continue to evolve, but your content will always be at the heart of it. That’s why questions like this should be part of the conversation with your designer. 

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A Case for Metering

June 14, 2013
Danielle Lattuga

If you are at all skeptical as to the merit of the New York Times' new strategies for growth, it doesn’t hurt to look at how the digital strategies they’ve already implemented are working for them. 

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More Articles Tagged with 'strategy'

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