If you're like most publishers, it's a safe bet at least 25% of your traffic originates from a mobile device. Now, Google's new ranking algorithm has made Responsive Design an essential business strategy; with ePublishing's mobile-friendly experience supporting transactions, registrations, and advertising, you can safely avoid Mobilegeddon.
With 2014 upon us, you’re probably trying to think of ways to turn those goals you set at the end of last year into reality. First thing’s first: if you aren’t reaching mobile and tablet readers with responsive design, you’re already missing opportunities.
A discussion of digital editions isn’t complete without considering the potential they hold for the iPad and other tablets. While this is certainly an innovation to have on your radar in the context of your digital strategy, current trends indicate that it’s something to consider very carefully before proceeding.