If you're like most publishers, it's a safe bet at least 25% of your traffic originates from a mobile device. Now, Google's new ranking algorithm has made Responsive Design an essential business strategy; with ePublishing's mobile-friendly experience supporting transactions, registrations, and advertising, you can safely avoid Mobilegeddon.
The new Farm-Equipment.com gives farmers more time and knowledge—with the largest depository of dealer-driven news and buying resources, presented in an intuitive, responsive format. It’s another BtoB site growing with the industry.
We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s also helpful to try and drill down to specific facets of the population—to focus our tactics to engage specific readers.
Earlier in the year, we shared a few tips SEO efforts for 2014. Now that the first quarter is over, it’s time to check in again. Let’s look at current key tactics for handling the latest in SEO evolution.
With 2014 upon us, you’re probably trying to think of ways to turn those goals you set at the end of last year into reality. First thing’s first: if you aren’t reaching mobile and tablet readers with responsive design, you’re already missing opportunities.
A recent IBM report showed that web sales on Cyber Monday rose 21 percent from 2012. Mobile traffic accounted for 32 percent of site visits, reflecting a 45 percent gain from a year earlier. Is consumer shopping behavior relevant to BtoB sites?