The question is not whether or not you go mobile with your native ads; it’s how you do that successfully. 

There is no question that the use of native ads, or sponsored content, is growing among publishers--but what does that mean for you? Here are five tips to get you on the right track. 

If you're like most publishers, it's a safe bet at least 25% of your traffic originates from a mobile device.  Now, Google's new ranking algorithm has made Responsive Design an essential business strategy; with ePublishing's mobile-friendly experience supporting transactions, registrations, and advertising, you can safely avoid Mobilegeddon.

The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your audience and it needs to be leveraged in the context of a bigger digital-first strategy. 

As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?

As a BtoB publisher, you know that your website is the hub of your digital-first publishing strategy. As such, it requires diligent attention—and the kind of foresight that makes a site redesign last.

We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a lot of sense, but sometimes it’s hard to know how effective it is.

We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any digital-first content marketing strategy. Simultaneously, media sites like Buzzfeed have emerged as leaders in producing targeted content. 

There’s been a lot of buzz about the leaked NYT digital innovation report. And there should be.  

 Earlier in the year, we shared a few tips SEO efforts for 2014.  Now that the first quarter is over, it’s time to check in again.  Let’s look at current key tactics for handling the latest in SEO evolution.