You’ve probably heard us talk about the trifecta of BtoB success: Content, Community and Commerce. Today’s digital publishers know that publishing is no longer simply about good content (although that is STILL the foundation of success).
As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?
Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social community of your readers at the top of your mind.
Pursuing additional revenue streams in addition to a paywall may be worthwhile to convert more visitors to customers, AND boost your bottom line. It’s a well-known fact that in order to survive in today’s world, publishers must find ways to offset declining print ad revenues and make money online . . .