We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any digital-first content marketing strategy. Simultaneously, media sites like Buzzfeed have emerged as leaders in producing targeted content.
The relaunch of Grandview Outdoors marked the completion of a covey of publication websites by Grand View Media Group, an EBSCO unit. The redesign has brought the B-to-C portal to the front of the pack.
The digital audience has a voracious appetite for video. Over 100 million Internet users watch online video daily. No wonder it’s become a critical component of many a content marketing strategy. Without a doubt, an increasing number of BtoB publishers are using video as a means to launch products, educate, entertain and engage their audience.
Industrial Heating (IH) is the world's largest and most comprehensive media resource focusing on high-temperature thermal processing technology and practical applications.IH readers look to the publication for the latest news and trends . . .