We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any digital-first content marketing strategy. Simultaneously, media sites like Buzzfeed have emerged as leaders in producing targeted content.
We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s also helpful to try and drill down to specific facets of the population—to focus our tactics to engage specific readers.
The relaunch of Grandview Outdoors marked the completion of a covey of publication websites by Grand View Media Group, an EBSCO unit. The redesign has brought the B-to-C portal to the front of the pack.