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Items Tagged with 'context'

ARTICLES

6 Tips to Make Events Work

January 7, 2015

By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life. That sounds all well and good, but where’s the proof?

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BtoB Marketing: Six Tips for Getting It Right

December 16, 2014

We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got numerous channels to navigate and limited resources. 

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What Does Individualized Publishing Really Mean?

August 29, 2014

As the industry travels further and further in the direction of individualization it's clear that it isn’t just about employing demographic and behavioral data. It’s not even just simply about relevancy. It’s about contextualization. 

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Reader Content Preferences + Taxonomy = Better Individualization

August 27, 2014

We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula? 

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Thinking Digital: What the NY Times Innovation Report Tells Us, Part II

July 15, 2014

The NY Times digital innovation report tells us that learning how to think digital is the key to success.

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Three Ways to Increase Value for Advertisers

July 2, 2014

Everywhere you look, publishers are experimenting with a variety of digital ads and an increasing focus on Native Ads,, Directories and Mobile.

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Back to Basics: Why and How Taxonomy Can Boost Revenue

April 22, 2014

Let’s step back for a moment and talk about the “little data”—better known as metadata or taxonomy.

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BtoB Audience Personas: Four Tips for Publishers

March 28, 2014

BtoB publishing is its own animal and there are a few key points to remember when establishing and applying audience personas to your content marketing approach. 

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The BtoB Experience, Part II

November 8, 2013
Danielle Lattuga

We’ve been talking about the key components that make your content an experience for your readers. Today, we’ll talk about Context, Search and What’s Next . 

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The BtoB Experience: Power of Engagement

November 6, 2013
Danielle Lattuga

These days, what you do is probably a lot more than content management.  It’s about giving your customers a complete experience that lifts them up and inspires them.

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