By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life. That sounds all well and good, but where’s the proof?

We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got numerous channels to navigate and limited resources. 

As the industry travels further and further in the direction of individualization it's clear that it isn’t just about employing demographic and behavioral data. It’s not even just simply about relevancy. It’s about contextualization. 

We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula? 

The NY Times digital innovation report tells us that learning how to think digital is the key to success.

Everywhere you look, publishers are experimenting with a variety of digital ads and an increasing focus on Native Ads,, Directories and Mobile.

Let’s step back for a moment and talk about the “little data”—better known as metadata or taxonomy.

BtoB publishing is its own animal and there are a few key points to remember when establishing and applying audience personas to your content marketing approach. 

We’ve been talking about the key components that make your content an experience for your readers. Today, we’ll talk about Context, Search and What’s Next . 

These days, what you do is probably a lot more than content management.  It’s about giving your customers a complete experience that lifts them up and inspires them.