Ask these 8 questions of your email marketing campaign, to help shed more light on where the magic in your success may lie.

Your sales reps may be digitally savvy, but are they digitally motivated?

How well are you using your data to target your audience for trials and how many conversions result from savvy data use?

The question is not whether or not you go mobile with your native ads; it’s how you do that successfully. 

Let’s look at eight revenue streams that provide a good indication of diversity and a little perspective on how you compare to other publishers. 

But, even more compelling: as time goes on, it becomes clearer that data visualization (not just images) increases engagement, significantly. 

You’ve probably heard us talk about the trifecta of BtoB success: Content, Community and Commerce. Today’s digital publishers know that publishing is no longer simply about good content (although that is STILL the foundation of success). 

How are publishers using proprietary and 3^rd party data to build engagement and revenue? 

It’s likely that, as a BtoB publisher, you have your foundation in place for a digital-first strategy, already. But, are you on the cutting edge of execution?