We all know that you can't improve what you don't measure. We have released four new types of reports available immediately that deliver measurable intelligence into Articles, Authors, Pages and Taxonomies.
Some publishers are using their analytics to expand their audience and advertising. As it turns out, there is a concerted effort to standardize audience data reporting for tablets, so that publishers can engage advertisers even more effectively.
Last week, we talked about digital editions in the context of a content marketing strategy, and what purposes they serve. This week let’s talk about what publishers are doing with their digital editions.
It’s not so much about the data being BIG (think volume) as much as it’s about the data being DEEP (think variety). Audience Data does bring unprecedented amounts of data to your fingertips, but it’s the kind of data and how you use it that matters more.