The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your audience and it needs to be leveraged in the context of a bigger digital-first strategy.
As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?
Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry. Increasing Revenue per Reader, however, requires a willingness to leverage our industry expertise, experience and energy to deliver an experience that engages readers differently. Don't worry; while the New York Times has just recently made Events a priority, leading BtoB publishers and Niche Media show the way for the rest of us.
The digital audience has a voracious appetite for video. Over 100 million Internet users watch online video daily. No wonder it’s become a critical component of many a content marketing strategy. Without a doubt, an increasing number of BtoB publishers are using video as a means to launch products, educate, entertain and engage their audience.
Commenting and review capabilities on your website hold a lot of potential for fostering a healthy, engaged audience. Treating your readers as participants is no longer a new concept and it’s a proven tactic for increasing audience engagement . . .