LinkedIn now boasts more than 3 million registered users, and although it’s been the preferred platform for BtoB marketers for quite some time, the launch of it's publishing platform in 2014, upped the ante.

The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your audience and it needs to be leveraged in the context of a bigger digital-first strategy. 

As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?

With 284 million active monthly users and 500 million Tweets sent each day, there is a lot of opportunity to find and engage potential customers on Twitter. But, just how do you ensure said engagement?

How can BtoB Publishers put The New York Times' lessons in social media to work?

Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry.  Increasing Revenue per Reader, however, requires a willingness to leverage our industry  expertise, experience and energy to deliver an experience that engages readers differently. Don't worry; while the New York Times has just recently made Events a priority, leading BtoB publishers and Niche Media show the way for the rest of us.

There’s been a lot of buzz about the leaked NYT digital innovation report. And there should be.  

Data is only data, unless you do something with it.  That’s why we start by using it to segment our audiences. 

The thing is, many of the key tips for success in social media require that you really wade into the data you have available to you and act on it.

Because social media is a dynamic force, it’s important to regularly revisit your approach and perspective on it, as part of your content marketing plan. Over the next few posts, we’d like to offer some valuable insight  on social media from two of our solutions managers.