The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your audience and it needs to be leveraged in the context of a bigger digital-first strategy. 

As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?

How can BtoB Publishers put The New York Times' lessons in social media to work?

Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry.  Increasing Revenue per Reader, however, requires a willingness to leverage our industry  expertise, experience and energy to deliver an experience that engages readers differently. Don't worry; while the New York Times has just recently made Events a priority, leading BtoB publishers and Niche Media show the way for the rest of us.

There’s been a lot of buzz about the leaked NYT digital innovation report. And there should be.  

Data is only data, unless you do something with it.  That’s why we start by using it to segment our audiences. 

The merit of Popular Science's choice to shut down thier comments has come under scrutiny in the publishing world and it may have you wondering about your own approach to comments on your website. 

There are more and more examples emerging for how publishers are using deep audience data, creatively, for monetization. 

The digital audience has a voracious appetite for video. Over 100 million Internet users watch online video daily. No wonder it’s become a critical component of many a content marketing strategy. Without a doubt, an increasing number of BtoB publishers are using video as a means to launch products, educate, entertain and engage their audience.