You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven by a print strategy. Really, that was before digital publishing was truly born. 

With all the focus on audience behavior in online media,  it’s exciting to consider that we have a variety of tools at our fingertips for learning more about how people behave online,

There is no question that mobile needs to be part of your formula, but do you need to build your own app for mobile?

Technically, you don’t have to be a tech head to keep up with the technology behind your website, online and mobile marketing and sales. But it does help to know a few terms . . . 

The single award for "Best Website,"  is an accomplishment in itself, but for IBJ it’s just the tip of the iceberg . . .

More and more publishers are leveraging online event extensions to get more revenue from their live events and increase audience engagement . . . 

The online environment not only requires that you wear many hats, but also that you show more of yourself and welcome the new key players who drive content . . .