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Items Tagged with 'online'

ARTICLES

Why Web Content Management Isn’t What It Used to Be

December 3, 2014

You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven by a print strategy. Really, that was before digital publishing was truly born. 

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How Publishers Can Leverage Current Trends in Audience Behavior

July 25, 2014

With all the focus on audience behavior in online media,  it’s exciting to consider that we have a variety of tools at our fingertips for learning more about how people behave online,


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Do You Need to be a Publisher and a Tech Company? Three Questions to Help You Decide.

March 12, 2013
Trey Connell
There is no question that technology is now an integral part of publishing, as we have moved away from print and embraced various digital options. For many, the lines between technology companies and publishing companies have become blurry, and as early as a decade ago, publishers. . .
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Harnessing Reader Comments for Greater Engagement

January 18, 2013
Commenting and review capabilities on your website hold a lot of potential for fostering a healthy, engaged audience. Treating your readers as participants is no longer a new concept and it’s a proven tactic for increasing audience engagement . . .
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Paywalls vs. Revenue Diversity: 5 Ways to Make More Money Online In Addition to Putting Up a Paywall

December 18, 2012
Pursuing additional revenue streams in addition to a paywall may be worthwhile to convert more visitors to customers, AND boost your bottom line. It’s a well-known fact that in order to survive in today’s world, publishers must find ways to offset declining print ad revenues and make money online . . .
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Mobile-Friendly vs. App Attack

October 17, 2012

There is no question that mobile needs to be part of your formula, but do you need to build your own app for mobile?

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Tech Terms for the Technically Disinclined

August 30, 2012

Technically, you don’t have to be a tech head to keep up with the technology behind your website, online and mobile marketing and sales. But it does help to know a few terms . . . 

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IBJ.com’s AABP Awards Don’t End with “Best Website”

July 3, 2012

The single award for "Best Website,"  is an accomplishment in itself, but for IBJ it’s just the tip of the iceberg . . .

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Building Revenue with Online Event Extensions

May 18, 2012

More and more publishers are leveraging online event extensions to get more revenue from their live events and increase audience engagement . . . 

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Publish in a Continuum, Not a Vacuum

March 9, 2012

The online environment not only requires that you wear many hats, but also that you show more of yourself and welcome the new key players who drive content . . .

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More Articles Tagged with 'online'

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