You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven by a print strategy. Really, that was before digital publishing was truly born.
With all the focus on audience behavior in online media, it’s exciting to consider that we have a variety of tools at our fingertips for learning more about how people behave online,
There is no question that technology is now an integral part of publishing, as we have moved away from print and embraced various digital options. For many, the lines between technology companies and publishing companies have become blurry, and as early as a decade ago, publishers. . .
Commenting and review capabilities on your website hold a lot of potential for fostering a healthy, engaged audience. Treating your readers as participants is no longer a new concept and it’s a proven tactic for increasing audience engagement . . .
Pursuing additional revenue streams in addition to a paywall may be worthwhile to convert more visitors to customers, AND boost your bottom line. It’s a well-known fact that in order to survive in today’s world, publishers must find ways to offset declining print ad revenues and make money online . . .
Technically, you don’t have to be a tech head to keep up with the technology behind your website, online and mobile marketing and sales. But it does help to know a few terms . . .
The online environment not only requires that you wear many hats, but also that you show more of yourself and welcome the new key players who drive content . . .
