A good event possesses many strong qualities, but what makes it great? 

For BtoB Publishers, a website redesign or update is not simply about making it pretty and responsive. It’s about growing revenue. 

By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life. That sounds all well and good, but where’s the proof?

We’ve talked in the past about the importance of adding events to your media repertoire.  But, what does that really mean? 

Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry.  Increasing Revenue per Reader, however, requires a willingness to leverage our industry  expertise, experience and energy to deliver an experience that engages readers differently. Don't worry; while the New York Times has just recently made Events a priority, leading BtoB publishers and Niche Media show the way for the rest of us.

If you haven’t already, it might be time to consider events as a revenue stream—or improving the events you already have in your quiver. 

More and more publishers are leveraging online event extensions to get more revenue from their live events and increase audience engagement . . .