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advertising

Home » Keywords » advertising

Items Tagged with 'advertising'

ARTICLES

You Say Sponsored; I Say Native. What's the Difference, and Does it Matter?

May 28, 2015

If you're looking for new revenue sources, you've likely heard the terms native advertising and sponsored content, often used interchangeably. Does the difference matter, and is it a concern for your readers and editors?

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5 Tips to Minimize Risk & Maximize Returns From Native Ads

May 5, 2015

There is no question that the use of native ads, or sponsored content, is growing among publishers--but what does that mean for you? Here are five tips to get you on the right track. 


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Your Content Marketing Snapshot for 2015

April 28, 2015

As a BtoB publisher, it’s likely that you are no stranger to content marketing. But, do you ever wonder where you fit in? 

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ePublishing Responsive Design Keys Mobile Search, Commerce, Fulfillment

April 20, 2015

If you're like most publishers, it's a safe bet at least 25% of your traffic originates from a mobile device.  Now, Google's new ranking algorithm has made Responsive Design an essential business strategy; with ePublishing's mobile-friendly experience supporting transactions, registrations, and advertising, you can safely avoid Mobilegeddon.


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5 Ways Publishers are Using Deep Data

April 3, 2015

How are publishers using proprietary and 3rd party data to build engagement and revenue? 

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A Publisher’s Primer: Native Ads

April 1, 2015
Danielle Lattuga

You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is it and how exactly should I be handling it?” That’s a good question, especially when the publishing world at large is still trying to define native advertising. 


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5 Social Publishing Trends for 2015

January 20, 2015

There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.

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4 Ways to Get Your Staff to Use Social Media -- Without Encouraging Clickbait

January 2, 2015

How do you create incentives for your staff to use social media, without inadvertently paying editors to create clickbait?

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Why Time-Based Advertising and Individualization Could Be a Match Made in Heaven

December 10, 2014

If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue. 

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Programmatic Ad Buying: Are You Thinking About It?

November 21, 2014

No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising. Perhaps you’re thinking about including programmatic buying in your offerings to advertisers?  


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