It’s likely that, as a BtoB publisher, you have your foundation in place for a digital-first strategy, already. But, are you on the cutting edge of execution?
LinkedIn now boasts more than 3 million registered users, and although it’s been the preferred platform for BtoB marketers for quite some time, the launch of it's publishing platform in 2014, upped the ante.
Today, your editorial strategy as a BtoB publisher should be about a digital-first approach. That means a lot of things, but at the heart of it, dwells your editorial workflow.
As a BtoB publisher, you know that your website is the hub of your digital-first publishing strategy. As such, it requires diligent attention—and the kind of foresight that makes a site redesign last.
We know that you can’t become digital-first overnight. We know that taking a digital-first approach requires a shift in your overall business and editorial strategy. It’s likely that you’ve already taken some steps and you are just trying to get to the next level. Making this transformation is as much about finesse as it is about resources.
You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let’s talk today about why data should be an important part of your digital strategy.
By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life. That sounds all well and good, but where’s the proof?
You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven by a print strategy. Really, that was before digital publishing was truly born.
No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising. Perhaps you’re thinking about including programmatic buying in your offerings to advertisers?
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