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publishing

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Items Tagged with 'publishing'

ARTICLES

What Digital-First Publishing Means, Right Now

March 31, 2015

It’s likely that, as a BtoB publisher, you have your foundation in place for a digital-first strategy, already. But, are you on the cutting edge of execution? 

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LinkedIn Engagement: 6 Best Practices for BtoB Publishers

March 17, 2015

LinkedIn now boasts more than 3 million registered users, and although it’s been the preferred platform for BtoB marketers for quite some time, the launch of it's publishing platform in 2014, upped the ante.

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5 Key Ingredients to Editorial Efficiency

February 20, 2015

Today, your editorial strategy as a BtoB publisher should be about a digital-first approach. That means a lot of things, but at the heart of it, dwells your editorial workflow. 

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Redesigning Your BtoB Website? 10 Key Qualities to Guarantee Success

February 3, 2015

As a BtoB publisher, you know that your website is the hub of your digital-first publishing strategy. As such, it requires diligent attention—and the kind of foresight that makes a site redesign last.

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The Four Pillars of Digital-First Publishing

January 30, 2015

We know that you can’t become digital-first overnight. We know that taking a digital-first approach requires a shift in your overall business and editorial strategy. It’s likely that you’ve already taken some steps and you are just trying to get to the next level. Making this transformation is as much about finesse as it is about resources. 

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Why Data is Important for Your Digital Publishing Strategy

January 23, 2015

You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let’s talk today about why data should be an important part of your digital strategy. 

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5 Reasons Digital-First Delivers Big Gains, Savings

January 13, 2015

Enterprise Publishing Systems are only as good as the strategy behind them.  Skeptical? Here's how to make digital-first publishing work for you


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6 Tips to Make Events Work

January 7, 2015

By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life. That sounds all well and good, but where’s the proof?

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Why Web Content Management Isn’t What It Used to Be

December 3, 2014

You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven by a print strategy. Really, that was before digital publishing was truly born. 

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Programmatic Ad Buying: Are You Thinking About It?

November 21, 2014

No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising. Perhaps you’re thinking about including programmatic buying in your offerings to advertisers?  


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More Articles Tagged with 'publishing'

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