Last week, we talked about digital editions in the context of a content marketing strategy, and what purposes they serve.  This week let’s talk about what publishers are doing with their digital editions.

This week, we continue our Lead Generation Series with a look at specific methods to help you generate more traffic, build brand, extend marketing reach and of course, generate leads with Facebook.  But be careful, by using these tools and tactics you might find yourself among the happiest of faces on "the most visited social network in the U.S."

There is no question that mobile needs to be part of your formula, but do you need to build your own app for mobile?

The online environment not only requires that you wear many hats, but also that you show more of yourself and welcome the new key players who drive content . . .