We have all done it. We arrive at some shopping site, and as you check out, you see that big “enter discount code” at the bottom. Frustrated, you search the web hoping to find an offer code because you want the same good deal others received. Clearly, you missed the memo.
ePublishing recently released a great little feature that eliminates this problem.
Of course, ePublishing’s offer and product management tools allow you to create all kinds of discount codes and incentives to target certain segments and create great bundles. It is one of the backbones of good e-commerce practice.
What if you want everyone to have easy access to an offer? Maybe you want to encourage social sharing. Or perhaps you want to easily test offers by sending something that is 100% friction-free to your readers.
Now all you have to do is send out a URL with the offer code right in it to reflect the discount in the shopping cart! Simply set it up in the Offer Manager and add the “?offer_code=” parameter and the offer code to the end of the URLs you are sharing. Quick, efficient, and easy … all the customer does is make a single click.