How do you create incentives for your staff to use social media, without inadvertently paying editors to create clickbait?

If you’re a publisher considering a change in your approach to better suit your content engagement strategy, it’s helpful to remember what drives that strategy.

We all know the value of a speedy website for engaging readers with historically low attention spans. But, as you might suspect, it’s not just about engagement; it’s also about conversions. 

Cyber Monday, 2014, has come and gone, but that doesn’t mean it should be forgotten. 

User reviews are a great way to acquire new content regularly and boost customer confidence, but when leveraged appropriately, they can also increase traffic and conversions.

We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got numerous channels to navigate and limited resources. 

With 284 million active monthly users and 500 million Tweets sent each day, there is a lot of opportunity to find and engage potential customers on Twitter. But, just how do you ensure said engagement?

If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue. 

You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven by a print strategy. Really, that was before digital publishing was truly born. 

We’ve talked in the past about the importance of adding events to your media repertoire.  But, what does that really mean?