We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s also helpful to try and drill down to specific facets of the population—to focus our tactics to engage specific readers.

The NY Times digital innovation report tells us that learning how to think digital is the key to success.

Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry.  Increasing Revenue per Reader, however, requires a willingness to leverage our industry  expertise, experience and energy to deliver an experience that engages readers differently. Don't worry; while the New York Times has just recently made Events a priority, leading BtoB publishers and Niche Media show the way for the rest of us.

There’s been a lot of buzz about the leaked NYT digital innovation report. And there should be.  

 There is a lot of talk these days about personalization, or more precisely, individualization. And for some, it might seem like all the hype came out of the blue.

Everywhere you look, publishers are experimenting with a variety of digital ads and an increasing focus on Native Ads,, Directories and Mobile.

As a BtoB publisher, you know that revenue diversity is the key to success in our digital world. It’s no wonder that buyers' guides or directories are becoming an even more powerful tool for publishers—providing valuable information to readers and precious ad space to sponsors and advertisers.

By now, blogging is not a new medium, but it isn’t any less critical than it was before—for building traffic, boosting audience engagement and driving revenue. Let’s look at 7 qualities of successful blogs.

User-generated content is not new, but as a BtoB publisher, how much attention should you be giving it?  

If you haven’t already, it might be time to consider events as a revenue stream—or improving the events you already have in your quiver.