We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy. In addition, the California Consumer Privacy Act ("CCPA") provides certain rights with respect to your personal information. Please click here for more information.
  • About
    • Why Choose ePublishing
    • Our Partners
    • Jobs @ ePublishing
  • Platform
    • What Is An EPS?
    • Open-source Myth vs Reality
    • Key Features
    • Content Management
    • Community
    • eCommerce
    • Fulfillment Integration Features
    • Workflow
    • Audience Management + Fulfillment Integration
    • Site Search
    • Knowledge Base
  • Blog
    • Our News
    • The ePublishing Blog
  • API
  • Contact
  • Demo
Your browser does not support the video tag. We recommend you upgrade your browser. Your browser does not support the video tag. We recommend you upgrade your browser.

The ePublishing Blog

Home » Blogs » The ePublishing Blog

The ePublishing Blog
The ePublishing Blog RSS FeedRSS

Blog Topics

Audience Behavior

Content Marketing

Content Syndication

Targeted Marketing

Publishing Finesse: The Art of Re-Targeting

August 19, 2014

Re-Targeting is more than serving up the same ad, over and over . . .

Read More
Tweet

Targeted Ads: Is the Hype for Real?

August 15, 2014

We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a lot of sense, but sometimes it’s hard to know how effective it is.

Read More
Tweet

Video: 11 Ways to Tear a Page from Buzzfeed's Playbook, continued . . .

August 12, 2014

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy. 

Read More
Tweet

Video: 11 Ways to Tear a Page from Buzzfeed's Playbook

August 8, 2014

We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any digital-first content marketing strategy. Simultaneously, media sites like Buzzfeed have emerged as leaders in producing targeted content. 

Read More
Tweet

The BtoB Publisher’s Checklist for Facebook Engagement

August 5, 2014

We’re going to guess that Facebook is one of your primary targets for social sharing (yes, for BtoB, too) because recent numbers suggest that Facebook should be part of any social media strategy.  


Read More
Tweet

Two Steps to an Engaging Social Media Strategy

July 30, 2014

How can BtoB Publishers put The New York Times' lessons in social media to work?

Read More
Tweet

How Publishers Can Leverage Current Trends in Audience Behavior

July 25, 2014

With all the focus on audience behavior in online media,  it’s exciting to consider that we have a variety of tools at our fingertips for learning more about how people behave online,


Read More
Tweet

Audience Behavior, in Focus: What Millennials and Moms Are Doing

July 22, 2014

We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s also helpful to try and drill down to specific facets of the population—to focus our tactics to engage specific readers.

Read More
Tweet

Thinking Digital: What the NY Times Innovation Report Tells Us, Part II

July 15, 2014

The NY Times digital innovation report tells us that learning how to think digital is the key to success.

Read More
Tweet

Revenue Dreaming: Build a Better Event

July 11, 2014

Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry.  Increasing Revenue per Reader, however, requires a willingness to leverage our industry  expertise, experience and energy to deliver an experience that engages readers differently. Don't worry; while the New York Times has just recently made Events a priority, leading BtoB publishers and Niche Media show the way for the rest of us.


Read More
Tweet
Previous 1 2 … 5 6 7 8 9 10 11 12 13 … 23 24 Next

Drive Revenue. Improve Productivity. Increase Engagement.

Exceptional software, proven processes, deep expertise and untiring customer service make it easy to switch, take control and make more money.

REQUEST A DEMO

Get Started

Sales & Information

We'd like to learn more about your business to tailor a solution to meet your goals.

Please call 312-768-6819 or contact us, and get what you want from a partner who cares – more revenue, better technology, improved workflow and lower costs.

No pressure, just results.

Get Ahead

Consult & Customize

Have a custom feature request, an idea to talk through, or would like a bit more training to get the most out of your ePublishing software? The best SaaS CMS is engineered to be flexible.

Please contact your ePublishing Project Manager directly or through our online project management system.

Get Help

24x7 Service & Support

ePublishing is obsessive about service – and we are always here to take care of you.

If you need immediate help or technical assistance – any time day or night – please visit our online support portal and a support specialist will get back to you within 15 minutes.

312-768-6800 Copyright 2021 ePublishing, Inc. All rights reserved. See A Demo
  • Privacy Policy
  • Contact Us