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The ePublishing Blog

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3 Social Platforms for BtoB Publishers to Watch in 2015

January 27, 2015

There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.

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Why Data is Important for Your Digital Publishing Strategy

January 23, 2015

You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let’s talk today about why data should be an important part of your digital strategy. 

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5 Social Publishing Trends for 2015

January 20, 2015

There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.

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Trends in Social Login and Sharing Behavior for Your Strategy in 2015

January 16, 2015

No doubt social media plays some role in your 2015 content marketing strategy. Have you looked at what happened in 2014 to inform that strategy?  

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5 Reasons Digital-First Delivers Big Gains, Savings

January 13, 2015

Enterprise Publishing Systems are only as good as the strategy behind them.  Skeptical? Here's how to make digital-first publishing work for you


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8 Ways to Boost SEO in 2015

January 9, 2015

SEO will continue to change and what better time to evaluate your strategy than the New Year? Consider these tactics for a successful year in SEO.

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6 Tips to Make Events Work

January 7, 2015

By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life. That sounds all well and good, but where’s the proof?

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4 Ways to Get Your Staff to Use Social Media -- Without Encouraging Clickbait

January 2, 2015

How do you create incentives for your staff to use social media, without inadvertently paying editors to create clickbait?

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Which Comes First in Audience Engagement: Content Quality or Data?

December 30, 2014

If you’re a publisher considering a change in your approach to better suit your content engagement strategy, it’s helpful to remember what drives that strategy.


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Speed = Conversions: Key Tactics to Optimize Your Shopping Cart

December 26, 2014

We all know the value of a speedy website for engaging readers with historically low attention spans. But, as you might suspect, it’s not just about engagement; it’s also about conversions. 

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