As a publisher, it’s now part of your job to know about the latest social media networks. That doesn’t mean you need to join them all, but it does mean that new social platforms can help us find context and perspective for our content strategy. Ello just might be the latest thought-provoker in this realm. 

Infographics are a symptom of how readers need to communicate in our digital world—two minutes on Twitter, Pinterest or Instagram will likely prove that point. But, it’s one thing to decide they should be part of your strategy; it’s another to execute. Here a few tips to get you going.

You know the power of a blog to build traffic, boost engagement and drive revenue, but are you reaping the rewards? 

Whoa. The thought probably makes you feel . . . naked. It’s an interesting idea, but is it realistic? Yes and no. 

Let's take a look at how the nation’s biggest magazine publisher is coping with the inevitable changes to the industry and what strategies they are pursuing to maintain leadership.

Social media is the wolverine we’ve invited into our home. We don’t know why we invited it in, but there is something powerful and compelling about it. 

Publishing content is no longer just about the content. It’s about building relationships across multiple channels and countless formats.

How many senior editors does it take to change a lightbulb?

Let’s face it: measuring what your readers are doing is not an exact science . . . yet. 

It’s possible, now more than ever, that Infographics will improve your content marketing AND editorial content.  Make sure you're doing it right before jumping in.