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The ePublishing Blog

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5 Ways Publishers are Using Deep Data

April 3, 2015

How are publishers using proprietary and 3rd party data to build engagement and revenue? 

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A Publisher’s Primer: Native Ads

April 1, 2015
Danielle Lattuga

You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is it and how exactly should I be handling it?” That’s a good question, especially when the publishing world at large is still trying to define native advertising. 


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What Digital-First Publishing Means, Right Now

March 31, 2015

It’s likely that, as a BtoB publisher, you have your foundation in place for a digital-first strategy, already. But, are you on the cutting edge of execution? 

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User Management for Editorial Workflow

March 13, 2015

A powerful CMS looks at user management from all angles—helping to improve your editorial workflow, while attracting and keeping visitors on your site.

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Have You Looked at Your Newsletter Lately? 8 Tips for a Happier Newsletter

March 9, 2015

The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your audience and it needs to be leveraged in the context of a bigger digital-first strategy. 

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7 Keys to a Buyers' Guide that Works

March 6, 2015

To be sure, a buyers’ guide is a great way to increase your revenue stream. But, that’s only true when it works properly and fulfills its potential. 

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How to Keep User Management in Mind for Website Design

March 3, 2015

As one of the 10 key qualities that guarantee success in website design, user management is certainly something to you want to set up right, from the beginning. 

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Revenue in Redesign: Six Features Your New Website Should Have

February 27, 2015

For BtoB Publishers, a website redesign or update is not simply about making it pretty and responsive. It’s about growing revenue. 

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4 Reasons Why Customer Support Can Make or Break Your Publishing Platform

February 24, 2015

Most business owners certainly recognize that having a website is imperative, but it’s hard to think beyond just getting it designed, up and running. 

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5 Key Ingredients to Editorial Efficiency

February 20, 2015

Today, your editorial strategy as a BtoB publisher should be about a digital-first approach. That means a lot of things, but at the heart of it, dwells your editorial workflow. 

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