If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue.
You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven by a print strategy. Really, that was before digital publishing was truly born.
No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising. Perhaps you’re thinking about including programmatic buying in your offerings to advertisers?