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The ePublishing Blog

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The ePublishing Blog
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Blog Topics

Audience Behavior

Content Marketing

Content Syndication

Targeted Marketing

4 Ways to Get Your Staff to Use Social Media -- Without Encouraging Clickbait

January 2, 2015

How do you create incentives for your staff to use social media, without inadvertently paying editors to create clickbait?

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Which Comes First in Audience Engagement: Content Quality or Data?

December 30, 2014

If you’re a publisher considering a change in your approach to better suit your content engagement strategy, it’s helpful to remember what drives that strategy.


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Speed = Conversions: Key Tactics to Optimize Your Shopping Cart

December 26, 2014

We all know the value of a speedy website for engaging readers with historically low attention spans. But, as you might suspect, it’s not just about engagement; it’s also about conversions. 

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Amazon’s Cyber Monday Success Carries Lessons for BtoB Publishers

December 23, 2014

Cyber Monday, 2014, has come and gone, but that doesn’t mean it should be forgotten. 

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UGC: 4 Ways to Use Reviews to Boost SEO

December 19, 2014

User reviews are a great way to acquire new content regularly and boost customer confidence, but when leveraged appropriately, they can also increase traffic and conversions.

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BtoB Marketing: Six Tips for Getting It Right

December 16, 2014

We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got numerous channels to navigate and limited resources. 

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Twitter Today: 7 Tips for Improving Your Engagement

December 12, 2014

With 284 million active monthly users and 500 million Tweets sent each day, there is a lot of opportunity to find and engage potential customers on Twitter. But, just how do you ensure said engagement?

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Why Time-Based Advertising and Individualization Could Be a Match Made in Heaven

December 10, 2014

If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue. 

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Why Web Content Management Isn’t What It Used to Be

December 3, 2014

You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven by a print strategy. Really, that was before digital publishing was truly born. 

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Events: Bringing Your Brand to Life

November 26, 2014

We’ve talked in the past about the importance of adding events to your media repertoire.  But, what does that really mean? 

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