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The ePublishing Blog

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Your Content Marketing Snapshot for 2015

April 28, 2015

As a BtoB publisher, it’s likely that you are no stranger to content marketing. But, do you ever wonder where you fit in? 

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What Does Revenue Diversity Look Like?

April 24, 2015

Let’s look at eight revenue streams that provide a good indication of diversity and a little perspective on how you compare to other publishers. 

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Google is on the Move, Favoring Responsive Design

April 21, 2015

We've updated our coverage of Google's new search rankings, also known as Mobilegeddon. Now the search engine will rank mobile-friendly sites higher in search results when people are searching from a mobile device.  As a digital publisher, it can be tricky to keep up.  See what we're doing to help.


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Data Visualization: A Key to the Kingdom of Engagement

April 17, 2015

But, even more compelling: as time goes on, it becomes clearer that data visualization (not just images) increases engagement, significantly. 

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6 Qualities of a Niche Publication Ready to Become an International Brand

April 14, 2015

You’ve probably heard us talk about the trifecta of BtoB success: Content, Community and Commerce. Today’s digital publishers know that publishing is no longer simply about good content (although that is STILL the foundation of success). 

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When Email Marketing Doesn’t Work: 4 Tips For Getting it Right

April 8, 2015

Are you an unbeliever? In email marketing, that is . . .

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5 Ways Publishers are Using Deep Data

April 3, 2015

How are publishers using proprietary and 3rd party data to build engagement and revenue? 

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A Publisher’s Primer: Native Ads

April 1, 2015
Danielle Lattuga

You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is it and how exactly should I be handling it?” That’s a good question, especially when the publishing world at large is still trying to define native advertising. 


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What Digital-First Publishing Means, Right Now

March 31, 2015

It’s likely that, as a BtoB publisher, you have your foundation in place for a digital-first strategy, already. But, are you on the cutting edge of execution? 

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Instagram: 16 Best Practices for BtoB Publishers, Continued

March 27, 2015

In our last post, we talked about why Instagram has great potential for BtoB Publishers and shared some basic best practices. Let’s get into the nitty gritty:

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