If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue. 

You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven by a print strategy. Really, that was before digital publishing was truly born. 

We’ve talked in the past about the importance of adding events to your media repertoire.  But, what does that really mean? 

No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising. Perhaps you’re thinking about including programmatic buying in your offerings to advertisers?  

BtoB consumers have come to expect the kind of fast, friendly, seamless and effortless experience they are getting on consumer sites, but much of BtoB ecommerce falls short.

Ahh, do you remember when it was simply BYOB? Those were the days when we lived more face-to-face with everything . . . 

Digital-first publishing is no longer an abstract idea, it’s likely your reality, but that doesn’t mean you’ve established a compensation strategy or incentives for editors and advertisors.

Without a good reader experience, we don’t have readers to build relationships with. 

Cybersecurity is a big deal, and getting bigger. So, let’s talk about PCI compliance.  

We know, it’s likely that you’d rather read about the true meaning of life, but that might be a little out of our realm, so let’s talk about engagement.