LinkedIn now boasts more than 3 million registered users, and although it’s been the preferred platform for BtoB marketers for quite some time, the launch of it's publishing platform in 2014, upped the ante.

A powerful CMS looks at user management from all angles—helping to improve your editorial workflow, while attracting and keeping visitors on your site.

The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your audience and it needs to be leveraged in the context of a bigger digital-first strategy. 

To be sure, a buyers’ guide is a great way to increase your revenue stream. But, that’s only true when it works properly and fulfills its potential. 

As one of the 10 key qualities that guarantee success in website design, user management is certainly something to you want to set up right, from the beginning. 

For BtoB Publishers, a website redesign or update is not simply about making it pretty and responsive. It’s about growing revenue. 

Most business owners certainly recognize that having a website is imperative, but it’s hard to think beyond just getting it designed, up and running. 

Today, your editorial strategy as a BtoB publisher should be about a digital-first approach. That means a lot of things, but at the heart of it, dwells your editorial workflow. 

Knowing that you need to improve efficiencies and knowing what you need to do to accomplish that are two different things. You can’t make comprehensive improvements without knowing where improvements can be made. Hence, it’s important to regularly assess your workflow.

As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?