Today, your editorial strategy as a BtoB publisher should be about a digital-first approach. That means a lot of things, but at the heart of it, dwells your editorial workflow. 

Knowing that you need to improve efficiencies and knowing what you need to do to accomplish that are two different things. You can’t make comprehensive improvements without knowing where improvements can be made. Hence, it’s important to regularly assess your workflow.

As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into your design?

Perhaps you are redesigning your website or maybe it’s just time for a few updates. There is no question that either endeavor requires that you keep the social community of your readers at the top of your mind. 

As a BtoB publisher, you know that your website is the hub of your digital-first publishing strategy. As such, it requires diligent attention—and the kind of foresight that makes a site redesign last.

We know that you can’t become digital-first overnight. We know that taking a digital-first approach requires a shift in your overall business and editorial strategy. It’s likely that you’ve already taken some steps and you are just trying to get to the next level. Making this transformation is as much about finesse as it is about resources. 

There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.

You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let’s talk today about why data should be an important part of your digital strategy. 

There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.

No doubt social media plays some role in your 2015 content marketing strategy. Have you looked at what happened in 2014 to inform that strategy?