When building a website, you inevitably spend a large chunk of time deciding which layout is best and which content delivers results. But when it finally reaches the web, how do you know you made the right decisions? Could that sales bump have been 8% instead of 4 if the subscribe button were bigger?
Top performance on the Search Engines also means responding to a fluid environment. The Search Engine’s algorithms change regularly, your competition is constantly trying to beat your efforts and best practices today can become banned practices tomorrow.