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The ePublishing Blog

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Four Key Tactics for Success with Native Advertising

February 25, 2014

Native Advertising is the new kid on the block. The sooner your introduce yourself, the sooner your will become friends. 

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Why You Should Think of Your Website as a Publishing Ecosystem

February 14, 2014
Lou Bahin

Yes, this column is about online publishing best practices.  But a term you perhaps haven't heard since high school biology - ecosystem - is relevant, even critical to your success. 


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How to Transform Your Editorial Department into a Profit Center, continued . . .

February 10, 2014

It’s refreshing to think of your editorial department as a profit center.  Let’s discuss how an EPS can help you make more money.   

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How To Transform Your Editorial Department into a Profit Center

February 3, 2014
You know there are steps you can take to increase efficiencies in your Editorial Department. An Enterprise Publishing System will take you a step or many steps further, transforming Editorial into a Profit Center. Too good to be true? Here's how...


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10 Steps to eNewsletter ROI

January 3, 2014

As you look at publishing software, spend some time thinking about a critical component to virtually all online businesses these days: eNewsletters.

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Editorial Efficiencies: Add Value, Not Work

December 20, 2013

How far along are we really in adopting a digital workflow to maximize efficiencies AND, most importantly, deliver compelling, useful, relevant and engaging content?

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The BtoB Experience, Part II

November 8, 2013
Danielle Lattuga

We’ve been talking about the key components that make your content an experience for your readers. Today, we’ll talk about Context, Search and What’s Next . 

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The BtoB Experience: Power of Engagement

November 6, 2013
Danielle Lattuga

These days, what you do is probably a lot more than content management.  It’s about giving your customers a complete experience that lifts them up and inspires them.

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Turning Audience Data Into Revenue

November 1, 2013
Danielle Lattuga

When you have an enterprise publishing system tied to your audience data, applying that information becomes the foundation for building multiple revenue streams, by tailoring content and offers in context to targeted segments of your audience.

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Social Sharing: Targeted Potential

October 11, 2013
Danielle Lattuga

If you’re not using data about your readers’ social behavior to target marketing and increase traffic, it might be time to ask, “Why not?”

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