Like any social media platform worth its salt, Pinterest continues to grow and evolve. As one of the fastest growing social networks, it is the third largest, only behind Facebook and Twitter. Hence, publishers are finding more and more ways to use it for lead generation.
When you see historically revered publications being sold at relatively modest prices, it’s easy to feel the despair that many feel about the fate of the publishing industry---but these acquisitions are only part of the story.
A discussion of digital editions isn’t complete without considering the potential they hold for the iPad and other tablets. While this is certainly an innovation to have on your radar in the context of your digital strategy, current trends indicate that it’s something to consider very carefully before proceeding.
Last week, we talked about digital editions in the context of a content marketing strategy, and what purposes they serve. This week let’s talk about what publishers are doing with their digital editions.
It wasn’t that long ago that publishing a digital edition simply meant creating a pdf of your print publication and making it available for download. But these days, publishing a digital edition to suit the appetite of the market requires a bit more creativity and certainly, more resources.