For many publishers, this year is the right time to update and upgrade their website and underlying publishing systems as part of an overall plan to spend less and make more money. But, where to begin? Here's a checklist to help you make the right decisions.
With the coming year's goals in front of you, there is a possibility that you are looking for a new partnership to move your website to the next level. We’ve been talking about what qualities to look for in a new vendor.
With 2014 upon us, you’re probably trying to think of ways to turn those goals you set at the end of last year into reality. First thing’s first: if you aren’t reaching mobile and tablet readers with responsive design, you’re already missing opportunities.
A recent IBM report showed that web sales on Cyber Monday rose 21 percent from 2012. Mobile traffic accounted for 32 percent of site visits, reflecting a 45 percent gain from a year earlier. Is consumer shopping behavior relevant to BtoB sites?