BtoB publishers talk a lot about driving traffic to their websites, and it’s true, increasing traffic is an important goal—but you don’t want your visitors to keep on driving through. You want them to park for a while.
It’s no secret that many publishers use performance incentives based on metrics also used to measure the success of their content strategy. If you use editorial incentives or are considering them, let's see which metrics are truly relevant and produce measurable results.
Earlier in the year, we shared a few tips SEO efforts for 2014. Now that the first quarter is over, it’s time to check in again. Let’s look at current key tactics for handling the latest in SEO evolution.
You know it, we know it, it seems like everybody knows it: you blink your eye and something has changed in social media. It’s hard to keep up. Here are four current topics that can help you take a temperature check.