User-generated content is not new, but as a BtoB publisher, how much attention should you be giving it?  

If you haven’t already, it might be time to consider events as a revenue stream—or improving the events you already have in your quiver. 

Are you making the most of your EPS?  Here are a few more ways to find out if you are leveraging its greatest potential. 

Are you making the most of your EPS? Here are a few ways to find you if you are getting the biggest bang for your buck. 

Revenue Per Reader is a valuable metric because it is an important piece of the puzzle that describes where your business is right now. BUT, that’s not the only reason it’s valuable.

Even if you’re not in the world of publishing, it’s pretty easy to see that video plays an integral role in our online culture.  What does that mean for today's publishers?

Let's look at some of the big picture methods for measuring your content strategy’s health.

 It’s no secret that many publishers use performance incentives based on metrics also used to measure the success of their content strategy.  If you use editorial incentives or are considering them, let's see which metrics are truly relevant and produce measurable results. 

It’s one thing to know the value of audience personas. It’s another to actually come up with them.