Revenue Per Reader is a valuable metric because it is an important piece of the puzzle that describes where your business is right now. BUT, that’s not the only reason it’s valuable.

Even if you’re not in the world of publishing, it’s pretty easy to see that video plays an integral role in our online culture.  What does that mean for today's publishers?

Let's look at some of the big picture methods for measuring your content strategy’s health.

 It’s no secret that many publishers use performance incentives based on metrics also used to measure the success of their content strategy.  If you use editorial incentives or are considering them, let's see which metrics are truly relevant and produce measurable results. 

It’s one thing to know the value of audience personas. It’s another to actually come up with them.

 Earlier in the year, we shared a few tips SEO efforts for 2014.  Now that the first quarter is over, it’s time to check in again.  Let’s look at current key tactics for handling the latest in SEO evolution.

You know it, we know it, it seems like everybody knows it: you blink your eye and something has changed in social media. It’s hard to keep up.  Here are four current topics that can help you take a temperature check.  

Let’s step back for a moment and talk about the “little data”—better known as metadata or taxonomy.

Social media is a likely a large component of your editorial and marketing strategies. Thinking about what makes your content shareable can really help to expand your audience and your reach.