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The ePublishing Blog

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Paying for Likes? How Social Media is Influencing Editorial Compensation and Ad Models

November 7, 2014

Digital-first publishing is no longer an abstract idea, it’s likely your reality, but that doesn’t mean you’ve established a compensation strategy or incentives for editors and advertisors.


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5 Qualities That Make a Good Reader Experience

November 4, 2014

Without a good reader experience, we don’t have readers to build relationships with. 

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Why PCI Compliance is Worth More than its Weight in Gold

October 28, 2014

Cybersecurity is a big deal, and getting bigger. So, let’s talk about PCI compliance.  

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The True Meaning of Social Media Engagement

October 17, 2014

We know, it’s likely that you’d rather read about the true meaning of life, but that might be a little out of our realm, so let’s talk about engagement.  

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Is this Ello or Goodbye?

October 15, 2014

As a publisher, it’s now part of your job to know about the latest social media networks. That doesn’t mean you need to join them all, but it does mean that new social platforms can help us find context and perspective for our content strategy. Ello just might be the latest thought-provoker in this realm. 

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Ready to Try Infographics? 6 Steps To Get You Started

October 9, 2014

Infographics are a symptom of how readers need to communicate in our digital world—two minutes on Twitter, Pinterest or Instagram will likely prove that point. But, it’s one thing to decide they should be part of your strategy; it’s another to execute. Here a few tips to get you going.

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10 Steps to Monetizing Your BtoB Blog

October 2, 2014

You know the power of a blog to build traffic, boost engagement and drive revenue, but are you reaping the rewards? 

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Will Digital Publishers Go Website-Free?

September 26, 2014

Whoa. The thought probably makes you feel . . . naked. It’s an interesting idea, but is it realistic? Yes and no. 

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Time Inc.: Lessons in Digital Transformation

September 23, 2014

Let's take a look at how the nation’s biggest magazine publisher is coping with the inevitable changes to the industry and what strategies they are pursuing to maintain leadership.

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Social Media is a Wild Animal. Don’t Let that Scare You.

September 19, 2014

Social media is the wolverine we’ve invited into our home. We don’t know why we invited it in, but there is something powerful and compelling about it. 

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