Infographics are a symptom of how readers need to communicate in our digital world—two minutes on Twitter, Pinterest or Instagram will likely prove that point. But, it’s one thing to decide they should be part of your strategy; it’s another to execute. Here a few tips to get you going.

You know the power of a blog to build traffic, boost engagement and drive revenue, but are you reaping the rewards? 

Let's take a look at how the nation’s biggest magazine publisher is coping with the inevitable changes to the industry and what strategies they are pursuing to maintain leadership.

Publishing content is no longer just about the content. It’s about building relationships across multiple channels and countless formats.

How many senior editors does it take to change a lightbulb?

Let’s face it: measuring what your readers are doing is not an exact science . . . yet. 

It’s possible, now more than ever, that Infographics will improve your content marketing AND editorial content.  Make sure you're doing it right before jumping in.

As the industry travels further and further in the direction of individualization it's clear that it isn’t just about employing demographic and behavioral data. It’s not even just simply about relevancy. It’s about contextualization. 

We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula? 

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?