Top performance on the Search Engines also means responding to a fluid environment. The Search Engine’s algorithms change regularly, your competition is constantly trying to beat your efforts and best practices today can become banned practices tomorrow.
Constant research and testing is vital. ePublishing's SEM Services Team continually researches what is evolving in the marketplace, and only recommends and implements approved search engine best practices.
Many clients cannot afford to have a full time employee that focuses on this knowledgebase, but still need the benefits of that knowledge in-house on a daily basis. To answer that need ePublishing SEM Services Team now offers staff training for paid and natural search engine marketing.