Often times, it may be more economical or expedient to immediately obtain highly competitive keywords on the Search Engines through paid advertising.
This is used very cost-effectively with short-term offers, a response to competitive market conditions, or a unique and immediate corporate PR need. When these ads are written, they begin appearing at the top of the Search Engines on the same or next day of that need.
Your Pay-Per-Click ads can be developed to target specific keywords, unique offers, regions of the country, cities, and times of the day. PPC best practices recommend that upon click the ad point to a unique page, funneling the user down a path of the business goal. These ads are typically rotated with alternate versions to test and optimize the performance of each ad and campaign.
ePublishing SEM Services can optimize existing, or create new PPC campaigns for you.