It’s refreshing to think of your editorial department as a profit center. In our last post, we focused on how an Enterprise Publishing System (EPS) can help you shave costs by increasing efficiencies.
Now let’s discuss how an EPS can help you make more money -- without sending your editors out on sales calls! You can establish a mindset that your content has value in addition to advertising or subscription sales. It's important to look at the indirect value of audience engagement that comes when site visitors view more content and stay longer on your website and when relevant, related options are presented with Search results, or when reading an article or post, or viewing a gallery or video. Once you start bringing more traffic to your site, it's easier to test new tactics and transform value-added features to new revenue streams, and make more money!
1) Where is the Money? By now, you know that one of the largest benefits of an EPS is its ability to centralize your functions, but let’s get into the nitty-gritty and look at how the ability to easily gate your content, for example, can lead to big gains:
2) Increase Reader Engagement and Account Value. You know it's true: the more time your readers spend on your site, the more likely they are to buy something. With the abilitity to contextually relate content with multimedia and products, an EPS helps you to maximize engagement opportunities.
3) Increased Loyalty and Brand Awareness. An EPS makes it easy for your editorial department to deliver dynamic content to improve your site's performance and make it more visible to Search Engines. Add the ability to comment and share on social media, and you'll see your traffic - and prospective customers - increase by leaps and bounds!
You don't need to tear down the wall between Editorial and Sales to transform your editorial department into a profit center. Before you know it, you'll be adding sales reps to keep up with the new opportunities!
Exceptional software, proven processes, deep expertise and untiring customer service make it easy to switch, take control and make more money.