It’s no secret that live events are becoming increasingly integrated with the online world. Attend an expo and you’re likely to see someone tweeting about it next to you, and behind you . . . and across the room. Question and answer sessions may include questions fielded from remote attendees, while your participant packet will probably include a link where you will be able to view each presentation you sat in on and even those you didn’t.
More and more publishers are leveraging online event extensions to get more revenue from their live events and increase audience engagement. Benefits include:
A recent webcast sponsored by Performedia, shed a little light on online extensions and a few tips for executing them.
First, what is an Online Event Extension?
Essentially, it’s a way to get content from your live event online, so that those who can’t attend can still benefit from it and interact with the community. This happens in three ways:
1) On demand
3) As Live (where remote participants gain access to content from the live event and can interact with the speakers during set times, post-event.)
A few tips for success:
Exceptional software, proven processes, deep expertise and untiring customer service make it easy to switch, take control and make more money.