With everything happening in Social Media these days, it’s easy to forget about proven tools for website engagement and audience interaction. If you don’t already have an eNewsletter in your quiver, it may be time to start one—and if you do, maybe there are ways to make it more effective.
eNewsletters build readership and revenue because they:
The most effective enewsletters follow a simple formula that allows you to do what you do best: provide quality content.
Useful + Engaging + Simple + Authentic
Your eNewletter should provide useful information that directly relates to the needs of your audience. Give them ideas and tools that help them excel personally and professionally.
Use an engaging tone that propels the reader and keeps it interesting.
Don’t overwhelm your readers with too much information. Give them one or two take-away nuggets that will stick with them and entice them to come back for more.
Use your eNewsletter as a platform for showing the true voice of your company. As with social media, people are looking for that connection to you. They want to know who you are.
Of course, you’ll want a content management system that makes it easy to accomplish your eNewsletter goals. If you spend several hours creating each edition, you’ll be less inclined to test or make changes. You’ll want to use tools that streamline steps and allow you to focus on content, not delivery:
Sure, there are a lot of new tricks at your fingertips, but why not utilize the full potential of the tricks that are already tucked up your sleeve?
Exceptional software, proven processes, deep expertise and untiring customer service make it easy to switch, take control and make more money.