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Lou Bahin

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Lou Bahin

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ARTICLES

ePublishing - Hallmark Data Integration Delivers Unmatched Targeting & Convenience

September 12, 2014
Lou Bahin
Phase 1 Release Offers Actionable Audience Data Combined with Tools to Target Ads, Engage Readers & Drive Sales
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Hallmark Data Systems and ePublishing, Inc. Deeply Integrate Cloud & Data Services to Drive New Revenue Models and User Individualization

March 10, 2014
Lou Bahin
Two industry innovators have announced a platform-level integration engineered to enhance reader experience and shape the future of publishing.
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Why You Should Think of Your Website as a Publishing Ecosystem

February 14, 2014
Lou Bahin

Yes, this column is about online publishing best practices.  But a term you perhaps haven't heard since high school biology - ecosystem - is relevant, even critical to your success. 


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Mobile Traffic Up 45% For Cyber Monday: Why Should BtoB Publishers Care?

December 5, 2013
Lou Bahin
A recent IBM report showed that web sales on Cyber Monday rose 21 percent from 2012. Mobile traffic accounted for 32 percent of site visits, reflecting a 45 percent gain from a year earlier. Is consumer shopping behavior relevant to BtoB sites?
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