You know there are steps you can take to increase efficiencies in your Editorial Department. An Enterprise Publishing System will take you a step or many steps further, transforming Editorial into a Profit Center. Too good to be true? Here's how...
It’s not so much about the data being BIG (think volume) as much as it’s about the data being DEEP (think variety). Audience Data does bring unprecedented amounts of data to your fingertips, but it’s the kind of data and how you use it that matters more.
There is no question that technology is now an integral part of publishing, as we have moved away from print and embraced various digital options. For many, the lines between technology companies and publishing companies have become blurry, and as early as a decade ago, publishers. . .