Save Time & Money with Enhanced Admin, Audience Data and Marketing: With its latest SaaS platform release, ePublishing announces a sweeping upgrade to its Events System to enable clients to produce and market custom events.
Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry. Increasing Revenue per Reader, however, requires a willingness to leverage our industry expertise, experience and energy to deliver an experience that engages readers differently. Don't worry; while the New York Times has just recently made Events a priority, leading BtoB publishers and Niche Media show the way for the rest of us.
When you see historically revered publications being sold at relatively modest prices, it’s easy to feel the despair that many feel about the fate of the publishing industry---but these acquisitions are only part of the story.
Why not use your website as the hub to deploy your lead generation tactics? As a publisher, lead generation (or lead gen) is more than likely an essential component of feeding your online and print revenue. Increasingly, lead gen is about providing more value and greater access to. . .
Refrigerated and Frozen Food readers rely on the publication not just for news and information, but also for helping to set the bar in an industry that requires attention to safety, efficiency and resourcefulness. RefrigeratedFrozenFood.com delivers . . .