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ePublishing News

Home » Topics » User Management » Sales & Subscription Management

Sales & Subscription Management
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For B2B Publishers, “Big Data” = Deep Data

May 1, 2013
Danielle Lattuga

It’s not so much about the data being BIG (think volume) as much as it’s about the data being DEEP (think variety). Audience Data does bring unprecedented amounts of data to your fingertips, but it’s the kind of data and how you use it that matters more. 

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Why Email Marketing is Still Alive and Well

April 3, 2013
Danielle Lattuga

As a publisher, there is no question of the potential that social media holds for lead generation. But with any good marketing strategy, it’s important to find the balance between focusing on each single component of the plan and stepping back to look at the big picture. 

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Grand Rapids Business Journal Relaunches with Style, eCommerce and Audience Engagement

November 2, 2012

Grand Rapids Business Journal (GRBJ)  announced a new era for subscribers and staff with the relaunch of GRBJ.com . . . 

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Leading the Pack: How Marketing Can Support Online Publishing

February 22, 2012

To increase your revenue, you can build on content and design with your marketing efforts.  A recent trend shows . . .

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Automated RSS Feeds

April 28, 2011
Increase readership and subscriptions with RSS Feeds created with the click of a button...
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New Circulation Integration: SFS Data

May 28, 2008

Success Magazine now gives staff complete control over subscriber information for the print publication with database synchronizations  . . . 


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