It’s not so much about the data being BIG (think volume) as much as it’s about the data being DEEP (think variety). Audience Data does bring unprecedented amounts of data to your fingertips, but it’s the kind of data and how you use it that matters more. 

As a publisher, there is no question of the potential that social media holds for lead generation. But with any good marketing strategy, it’s important to find the balance between focusing on each single component of the plan and stepping back to look at the big picture. 

Grand Rapids Business Journal (GRBJ)  announced a new era for subscribers and staff with the relaunch of GRBJ.com . . . 

To increase your revenue, you can build on content and design with your marketing efforts.  A recent trend shows . . .

Success Magazine now gives staff complete control over subscriber information for the print publication with database synchronizations  . . .