You want every part of your revenue strategy to fulfill it’s greatest potential. When we are talking strictly about paywalls, what works? By now, you know that paywalls are starting to gain traction and for some publishers, they play a key role in reclaiming revenue lost to the decline of traditional ad models. . .
Pursuing additional revenue streams in addition to a paywall may be worthwhile to convert more visitors to customers, AND boost your bottom line. It’s a well-known fact that in order to survive in today’s world, publishers must find ways to offset declining print ad revenues and make money online . . .