Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry. Increasing Revenue per Reader, however, requires a willingness to leverage our industry expertise, experience and energy to deliver an experience that engages readers differently. Don't worry; while the New York Times has just recently made Events a priority, leading BtoB publishers and Niche Media show the way for the rest of us.
You know it, we know it, it seems like everybody knows it: you blink your eye and something has changed in social media. It’s hard to keep up. Here are four current topics that can help you take a temperature check.