“The way you’ve always done things” may be costing you time and money. If any of these describes your organization, it may be time to revisit your publishing processes and technology:

• Separate Workflows for Print and Digital: Most publishers we meet have one workflow for print. When the print publication is finished, they place that copy online. From there, they build a newsletter. These separate processes can add up to dozens of lost hours each month.
• Parallel Integrations with Multiple Vendors: Most publishers have a 1:1 integration with their technology vendors. But if you’re not breaking down siloes and leveraging the data or content of each vendor with the others, you’re simply throwing money out the window.
• Editorial ROI: Your biggest cost is your editorial investment. Once your valuable content goes online, do your best articles just fade into the recesses of your website? Make sure your technology can support repurposing, and your taxonomy gives readers more exposure to hot-topic content.
• Data Leakage: Your hard-earned data is unique. It should be protected like gold in Fort Knox. If you are participating in programmatic advertising sales exchanges, the process of “header bidding” can give other players data about your audience to sell against you.
• Digital Editor or Coordinator: If “copy and paste” is part of anybody’s job, it indicates inefficient processes. Some staff with similar titles add great value. But in too many cases, it indicates functions your technology should be doing for you.

Request a free consultation on how you can improve efficiencies and slash hidden costs in your publishing operations. Or get a demo of how ePublishing helps publishers make more money today.