ePublishing now implements Responsive Web Design for all new websites. Google's new ranking algorithm has already forced everyone's hand, and we're confident we can move you to a new, truly mobile-friendly experience that supports transactions, registrations, and advertising. If you are weighing Responsive Design or mobile templates, there are many reasons - low cost, low maintenance, simplicity - to future-proof your design and content strategy with a responsive approach.
If you're like most publishers, it's a safe bet that at least 25% of your traffic originates from a mobile device. Mobile readers expect an intuitive experience that supports the functionlity they find when they visit your website or view email on a desktop browser. Responsive is a low maintenance approach that supports commerce, circulation, and advertising, while delivering your content in a flexible, easy-to-navigate format.
To help hold down costs, we can recommend alternative "tools" you can use and can streamline the process to meet your budget. Once you move forward with your responsive redesign, we're confident you'll find it's the best solution and will have a positive impact on your mobile and tablet reader experience, and most importantly, your revenue!
Ready to get started? Here's how the process works:
- Wireframing for desktop, tablet, and smartphone to visualize content strategy and layout
- Home Page design mockup for desktop, tablet, and smartphone
- Responsive implementation for all distinct pages and processes, including registration and shopping cart processes
- Modifications to advertising so that ads can be switched out or resized across the 3 views (we don't want a 728x90 ad displaying on an iphone!)
- New UI (user interface) standards best practices: presenting the design elements and site behavior that mobile readers now expect
In the meantime, click on any of the images below to see a few example sites: You can look at them on all 3 platforms, and you can also simply resize your browser and watch as the layout and content elements "respond" as you reach certain widths.
Make sure you see:
- Ads resize and switch out
- Content disappears or changes layout and form
- Menus are completely different on desktop vs mobile
- New UI standards such as the "hamburger menu" and using "headroom" to make the masthead completely disappear on scroll
- Many nuances that make mobile content consumption easy to manage!
If you'd like to learn more or get started, please contact your Solutions Manager.