With the first release of the deep integration of ePublishing’s Audience Data system and Hallmark Data System’s Illume audience marketing system, publishers can now put behavioral data to work to forge data-driven decisions in advertising, marketing and editorial. With this major advance in audience data management, Hallmark’s Illume can group readers by criteria such as self-selected content preferences, past purchases, subscriptions and articles viewed, along with traditional demographic and industry profile data.
With Phase 1 completed, publishers can present targeted, contexually relevant ads unlike any other single system.
Unlike content marketing systems, the Illume-ePublishing integration uses Dragon forms, offering convenience by capturing demographic, industry and company data along with behavior - articles read, downloads, and other activity - without tagging pages or extending urls. What’s not to like? MORE actionable information about your readers and prospects, with LESS work than marketing automation options.
Everyone wins with this combination:
Phase 2: Automated data exchanges between Illume and ePublishing.
Phase 3: Individualization: publishers will be able to dynamically deliver semantically related content to readers in real time.