With our next ePublishing Software as a Service (SaaS) update, you’ll be able to monitor individual behavior on your site. This new functionality — available to all ePublishing clients — represents a breakthrough in publishing systems.
Now you can plan editorial and marketing strategy based on individual behavior and preferences to target conversions and renewals, promotions and editorial content.
Fresh on the heels of our Enhanced Video Pages update, here are the enhancements we’re rolling out to manage actionable user data, engage readers and increase Revenue Per Reader:
Individual Behavioral Data and Reporting Added to User Manager
Need a list of expiring subscribers? Want to know which subscribers haven’t visited this month? With this update, that information and more will be at your fingertips.
How does it work? The screenshot below illustrates the expanded tools for analyzing user behavior and engagement. Now, you’ll have actionable data, viewed online or exported in XML or Excel formats, to increase sales and refine editorial strategy.
Here are a few suggestions for how you can guide content and marketing tactics to generate more revenue:
Test new content or marketing tactics by tracking who accesses specific content
Schedule updates based on when individual readers visit your site
Monitor subscribers coming up for renewal to make certain they are engaged and receiving value.
No matter what your business model, you’ll certainly find more uses for this new functionality to introduce new products, market webinars, target ads and more!
Here's what else is new and on our SaaS roadmap:
Google Universal Analytics Upgrade
You may have seen the announcement from Google about their plan to globally upgrade their analytics tools to a new version called Universal Analytics. Since Google Analytics is part of our SaaS model, we are rolling out the framework upgrade to Universal Analytics at no cost. Your Solutions Manager will contact you to prepare for the update which will roll out in the coming weeks. If you’d like to read up on what is different with Universal Analytics please take a look at Google’s description.
Upgraded Event Attendee Management & Marketing: Coming Soon
Do your users register for events online? If not, you’ll want to consider using the enhanced ePublishing Events system to handle registrations.
With this update to Event Attendee Management coming this summer, you’ll have a complete system for handling registrations and event administration:
Send confirmation and reminder emails directly to all event attendees: Attendee records can now be synchronized with your eMail Service Provider making communication easier.
More details to go: Export attendee details allowing you to accommodate groups, manage sessions and target future promotions.
Increase efficiency: Update all common fields for selected attendees at one time with one form.
Coming This Fall!
But wait, there’s more! Our SaaS Roadmap focuses on enhancing reader experience and providing
tools to improve site performance and create new revenue opportunities.
Custom Sections for Events
By popular demand, this fall we will roll out custom sections for events. Break out from the description field! With a few layout tweaks to your site’s style sheets, you will be able to group event content into tabs, create callouts, pop-ups and more.
Add Polls and Image Galleries to Related Content
If you’ve ever wanted to include a poll on an article or an image gallery on an event, starting this fall, you can. With new options in the Related Content Manager, you can add to the engaging content — articles, products, events, directory listings, blogs, polls, image galleries — to increase pageviews, time on site and purchases.
If you have any questions about the enhancements listed above, feel free to contact your Solutions Manager. If you'd like to learn more about ePublishing, please contact us at service@ePublishing.com