PLBuyer is the #1 media brand serving the private label industry—delivering business critical information to retail professionals, including new product info, industry data and analysis, strategic insights, opinions and best practices. It also sells more ad pages than any other publication serving the private label industry—and it just upped its game with the launch of the PLBuyer Marketplace.
This comprehensive directory of suppliers, manufacturers and other companies integral to retailer success in developing private label products and businesses takes BtoB lead generation to the next level. With this multi-platform, responsive site, barriers to gathering detailed audience data virtually disappear and PLM staff enjoys efficient automated processes that allow them to provide great service, relevant information and the ultimate market resource to their readers.
The RFP Manager
Creating, tracking, distributing and submitting RFPs can be a real challenge, but with the RFP Manager, readers search or browse the buyers guide and simply check a box to add a company to their list, to submit an RFP.
The RFP Builder helps readers develop an RFP with all the critical information and with RFP Forms, submission is automated and can be distributed to multiple sponsors—so the reader isn’t reinventing the wheel for every submission—saving them time and getting them more exposure.
The Ultimate Listing
Sponsors choose from Basic, Premium or Sponsor levels, to easily create unique listings in the marketplace with a contextually-related company description, product brochures, video and downloads. The result? A clean, comprehensive listing that readers gain exposure to anytime they search for related information on the site--not just when they are browing The Marketplace.
Superior Data Functions
Oracle integration drives data imports and syncs updates including changes to taxonomy, additional products, documents and images that are associated with the sponsor listings. There is one single touch point for data updates, ensuring accuracy and the most up-to-the-minute information to make critical decisions in lead generation.
In addition to these key features, PLBuyer Marketplace embodies the flexibility and scalability of ePublishing’s SaaS platform, with responsive design that makes the marketplace available anytime, via mobile and tablet, for buyers on the go. Meanwhile, the dynamic product newsfeed, video and social sharing encourages readers to return, spend time on the site and contact multiple advertisers.
Looks like it’s time to go to market!