The relaunch of Grandview Outdoors marked the completion of a covey of publication websites by Grand View Media Group, an EBSCO unit. The redesign has brought the B-to-C portal to the front of the pack: GrandViewOutdoors.com (GVO) is the premier destination for avid outdoor enthusiasts whose passions center on hunting and fishing.
The new portal offers the best of both worlds to readers, bringing together multiple brands, for those seeking a wide range of information or in-depth coverage and resources on a single topic. Visitors are first engaged by video, images galleries and breaking industry news, and stay on the site for practical, related in-depth coverage, gear guides and ongoing contests.
As more and more readers access news through a mobile device or tablet, relaunching GVO with an intuitive responsive design gives GVO a distinct advantage in attracting new visitors in a competitive market. In addition to responsive design, GVO’s navigation and related content reflects a focus on user engagement by encouraging visitors to view a portfolio of practical, accessible video; read gear reviews; and explore related topics.
Of course, branded content leads to subscription offers from GVO magazines:
Readers also have the option of purchasing gear guides, including Black’s Wing & Fowl-Waterfowlor purchasing branded gear from GVO’s online store.
5 Steps to Increased Traffic, Subscriptions
GVO’s web content and eNewsletters are easy to read, complete with images, video and ads optimized for mobile viewing. Nearly 40% of new visitors access the site via mobile device, making this enhancement pay immediate dividends.
Multimedia Makes a Wilder Design
Throughout the site, users are engaged with practical, how-to video and images that make them feel like they are on the hunt or having a conversation with Angie. A Brightcove integration allows GVO to include pre-roll and post-roll ads, and support social sharing of their popular videos.
Reader’s Choice: Broad or In-depth Content
Using site placement taxonomy, the site successfully delivers brand content from eight distinct publications AND gives GVO staff the ability to change and add brands on the fly. What’s more, each brand has its own landing page with distinctive icons that lead readers from one publication to another.
Recognizing the high degree of crossover interests among outdoor enthusiasts, GVO offers a free daily newsletter covering news items from each magazine. Links from each article bring subscribers back to the site, where they can explore related articles, practical resources and entertaining and informative video.
Leverage Existing Assets to Deliver a Complete Resource
Readers will come to GVO for its breaking news and informative articles, but they’ll stay for Extras, such as Readers Choice Awards, Archery Product Profiles and Waterfowl Migration Reports. If readers are compelled to seek out the latest gear or accessory, they can browse the complete Black’s Buyers Guide, or select from one of seen categories, from archery, to fishing, to destinations.
For an audience that demands the latest products and services, GVO’s combination of news, practical how-to articles and video, product reviews and gear guides delivers a timely and invaluable resource for outdoor enthusiasts.
What’s Next? We’ll update you on the results produced by GrandviewOutdoors.com’s multi-branding strategy, as this portal opens the door to new adventures!
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