ePublishing clients have been busy this summer, with several diverse website relaunches on our Enterprising Publishing Platform (EPS)—and more to come.
The websites serve an eclectic mix of publications and business models, but you’ll find several consistent themes -- audience engagement, seamless eCommerce and multiple revenue streams-- whether for an enthusiast consumer audience or controlled circ BtoB, or somewhere in between.
HousingWire.com, a BtoB mainstay, is building its market leadership and gaining competitive advantage and revenue growth by combining several key industry information sources: News, Service Directories and Data driving the housing economy.
Housingwire’s business model centers on three primary revenue streams:
- Paid Subscriptions
- Directory Listings
- Advertising
Read the launch announcement for more on how HousingWire is leveraging semantic tagging to engage readers and increase sales, or watch the HW video.
PremierGuitar.com, an enthusiast BtoC publication, is already seeing traffic and KPI gains as it aims to increase market share, while adding value for a loyal, knowledgeable subscriber and advertiser following.
Read the launch announcement to see how Premier Guitar is testing new revenue models to add to its growing subscriptions and advertising with:
- added ability to automate delivery of relevant, related product information with editorial content
- the ability to target groups within its large audience with eNewsletters, contests, and subscriber-only offers.
Workforce.com is a new addition to MediaTec Publishing’s portfolio. The publisher selected ePublishing’s EPS to support its strategy of delivering a variety of premium sponsored content that supplements traditional advertising with unique, value-added tools.
The new site differentiates itself in a crowded HR market with revenue-generating features that deliver essential information to its BtoB market, and new opportunities for its advertiser base to generate leads and learn more about Workforce’s audience:
- Sponsored Content: Roadmaps
- Lead Gen: Resources = Downloads, Whitepapers
- Sponsored Events, Webinars
- Sponsored Video and Podcasts
- Vendor Directory with Premium, Plus, and Free Listing Options
Safety+Health, the publication of The National Safety Council, provides critical information on occupational safety and industry trends. The new site enhances member benefits to NSC association members and generates new revenue, starting with a publishing system that simplifies editorial workflow and allows editorial staff to control web page modifications.
Read the launch announcement to learn more about how S+H delivers new member benefits and expands revenue-generating opportunities.
All ePublishing sites benefit from behind-the-scenes enhancements, including Responsive Design for tablet and mobile delivery, custom UI, PCI compliant infrastructure and 24 x 7 service.
ePublishing’s flexible EPS and hands-on Solutions Management accommodates any type of website or online business, while emphasizing the unique qualities that set our clients apart from their competition. It’s never one size fits all; it’s one diverse platform.