When MediaTec Publishing, Inc. added Workforce Magazine to its portfolio, the publisher’s decision to relaunch on a Content Management and eCommerce platform reflected a strategy to deliver a variety of premium content that supplements traditional advertising with multiple revenue opportunities.
Key Revenue Features
- Sponsored Content: Roadmaps
- Lead Gen: Resources = downloads, whitepapers
- Sponsored Events, Webinars
- Sponsored Video and Podcasts
- Vendor Directory with Premium, Plus, and Free listing options
Of course, Workforce would not be able to monetize their content without its market leadership position. The website provides a source of practical, value-added information to empower HR managers with news, regulatory developments and best practices.
Workforce tools such as Roadmaps, guide managers through complex issues and design policies to respond to specific workplace challenges, such as Performance Management and Succession Planning.
Now, those readers find resources more easily and become deeply engaged. They spend more time on the site, thanks to a comprehensive topics page and contextually related articles, blogs and events that guide subscribers to all content related to a specific issue or trend.
Behind the scenes, Workforce editorial staff leverages the ePublishing EPS to automate many workflow steps, such as presenting related content, automating newsletters and associating articles to provide current developments alongside tools such as Roadmaps. Even more exciting for editorial staff, Workforce advertisers can submit sponsored articles directly into content management tools, greatly streamlining the editorial process.
MediaTec partnered with ePublishing to fulfill its revenue goals and Workforce.com has relaunched with a new, bold, design and the flexible, scalable features, step-saving integrations and 24 x 7 support that come with the ePublishing SaaS Enterprise Publishing Platform (EPS).