Premier Guitar, the leading BtoC publication for guitar enthusiasts, adopted a web-first strategy to deliver relevant, related content to engage a highly interactive community.

At a strategic level, the new site delivers on key business goals:

• Support PG's independent, sustainable model with efficient, digital first content
• Increase market share
• Increase site traffic
• Increase revenue per reader

Key features driving audience engagement, ROI:

Multimedia

• Video and audio clips engage readers, bringing gear reviews and player profiles to life
• Image galleries accompany many articles, creating multiple ad impressions

Community

• Extensive comments imported from previous site
• Prominent social media sharing, including a pop-up prompting readers to share

Revenue

• Advertising: banner, pop-up, newsletter, alert, & video ads
         o      Sponsored search
• Subscriptions: print, app
• Sales: back issues
• Lead Generation, Referrals: PG Perks - affiliate program offering discount codes to identify PG subscribers buying from select vendors

See it for yourself; start with the video tour. 

What’s Next?  Premier Guitar plans to leverage the audience data and eCommerce capabilities to further monetize the site with product sales, buyers guides and more.