Premier Guitar, the leading BtoC publication for guitar enthusiasts, adopted a web-first strategy to deliver relevant, related content to engage a highly interactive community.
At a strategic level, the new site delivers on key business goals:
Key features driving audience engagement, ROI:
See it for yourself; start with the video tour.
What’s Next? Premier Guitar plans to leverage the audience data and eCommerce capabilities to further monetize the site with product sales, buyers guides and more.
Exceptional software, proven processes, deep expertise and untiring customer service make it easy to switch, take control and make more money.