Premier Guitar, the leading BtoC publication for guitar enthusiasts, adopted a web-first strategy to deliver relevant, related content to engage a highly interactive community.
At a strategic level, the new site delivers on key business goals:
- Support PG's independent, sustainable model with efficient, digital first content
- Increase market share
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Increase site traffic
- Increase revenue per reader
Key features driving audience engagement, ROI:
Multimedia
- Video and audio clips engage readers, bringing gear reviews and player profiles to life
- Image galleries accompany many articles, creating multiple ad impressions
Community
- Extensive comments imported from previous site
- Prominent social media sharing, including a pop-up prompting readers to share
Revenue
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Advertising: banner, pop-up, newsletter, alert, & video ads
o Sponsored search - Subscriptions: print, app
- Sales: back issues
- Lead Generation, Referrals: PG Perks - affiliate program offering discount codes to identify PG subscribers buying from select vendors
See it for yourself; start with the video tour.
What’s Next? Premier Guitar plans to leverage the audience data and eCommerce capabilities to further monetize the site with product sales, buyers guides and more.