In keeping with ePublishing’s commitment to ongoing updates, we are implementing two Twitter changes to support deeper audience engagement and social sharing.
Every ePublishing site that utilizes twitter feeds and widgets will benefit from the interactive timeline widget. This feature builds on the capability of embedding topical tweet lists (all tweets from a particular account, favorites, search results etc.) by allowing readers to not only see a particular tweet list, but also expand them to view images, reply and retweet them, from any page they appear on.
Now, publishers can not only strategically place tweet widgets next to relevant articles, posts, reports and other content, but they can also foster an ongoing and more dynamic dialogue that relates to that content. Because readers can then interact in much the same way they do on Twitter.com they are likely to spend more time on your site—which is always a good thing.
The Twitter timelines can be altered to complement site design as well, with options for sizing, theme and colors.
London Fashion Week provides a strong example with their tweets from the runway.
Meta tags for Twitter enable readers to see a preview of the content you tweet about (in the form of a card), before clicking through to your site. ePublishing’s implementation focuses on the Summary Card which can be used for a variety of content including articles, blog posts and products. In this way, your tweets can become more media rich and link more directly to your content.
Twitter cards also provide readers with the ability to follow and view profiles attributed to the website the content is published on or the creator of the content.
This capability is applied to the following individual pages on ePublishing sites:
- Company (directory listing
- Classified ad
- Image gallery
The new Twitter meta tags on ePublishing’s sites are folded into the existing metas for Facebook, to become one “social meta,”—without compromising previous Twitter and Facebook functions—to ensure your site has the latest social engagement capabilities.