ePublishing’s CEO, Thomas Chaffee, presented, Don't Bring Green Bananas to the Mother Monkey, and Other Life Lessons From My Latina Mother-In-Law: How to Monetize Your Content More Effectively.
Chaffee used three real-world success studies to illustrate strategies and tactics that increase Revenue Per Reader (RPR) for publishers. Participants learned how context begets engagement and how to best leverage that engagement to drive revenue. Discussion examined tactics that work, those that do not and those worth testing.
SIPA is an international trade association dedicated to advancing the interests of paid content providers serving niche communities. The mission of SIPA is to serve its members through education, training, networking and advocacy to foster growth, profitability and professional excellence. SIPA’s annual conference provides a forum for sharing timely insight and creating networking opportunities for industry professionals. The conference was entitled: Pathways to Publishing for Profit and took place June 5-7, 2013 at the Capital Hilton, in Washington D.C.