Nephrology News & Issues is an interdisciplinary news publication with the goal of informing readers of the latest developments in nephrology while providing a forum for the exchange of ideas among the professional disciplines responsible for delivering care to the end-stage renal disease patient.
Grand View Media Group (GVMG), Nephrology’s parent company, sought to gain new editorial, data and eCommerce systems to revitalize its BtoB publications. As one of the recently relaunched websites in GVMG’s portfolio, NephrologyNews.com expands its capability to offer a comprehensive, engaging forum with an ever-growing community.
With deeper audience management and increased efficiency, Nephrology is better than ever at offering relevant news and discussion of developments in the field—increasing their Average Revenue per Reader (ARPR) and maintaining their award-winning reputation for providing rich commentary and insights into important social, economic, political and legislative issues surrounding renal care.
Intuitive Design, Rich Image Galleries
Nephrology readers are enticed with a crisper, visual presentation. Featured headlines appear in a slideshow format, with striking images. The images catch the eye, leading readers to get right into the content that grabs their attention. Additional images are used to highlight topic areas, along with toolbars—providing straightforward navigation whether on a big or small screen.
Additional image galleries are placed throughout the site, to illustrate community and professional events.
Advertisers benefit from a variety of ways to interact with Nephrology readers. Not only do they have a range of options for ad styles and placement (page selection and location on page), the integrated Buyer’s Guide enables them to manage their own listings and present detailed company and product information to readers.
Blogs, Q&As, commenting and social sharing all support greater interaction and community building for Nephrology readers. Topic pages enable visitors to view related articles in areas such as Nursing, Clinical, Kidney Transplant, Business and Experts. Article teasers include images, a comment tracker and sharing buttons for Google +, Twitter and Facebook. Subscribe buttons enable readers to easily select specific feeds and eNewsletters to be delivered into their inbox and shared.
These are just a few of the new features on NephrologyNews.com that are helping the publication create a more engaged, informed audience and build ARPR. Keep watching, as they make the most of ePublishing’s SaaS Enterprise Publishing System.
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